{"id":522,"date":"2025-07-01T19:02:00","date_gmt":"2025-07-01T19:02:00","guid":{"rendered":"https:\/\/adds.ro\/socialhub\/?p=522"},"modified":"2025-08-28T06:29:10","modified_gmt":"2025-08-28T06:29:10","slug":"primariile-si-intreprinderile-sociale","status":"publish","type":"post","link":"https:\/\/adds.ro\/socialhub\/2025\/07\/01\/primariile-si-intreprinderile-sociale\/","title":{"rendered":"Prim\u0103riile \u0219i \u00eentreprinderile sociale: chei pentru dezvoltare local\u0103 sustenabil\u0103"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u00cen centrul fiec\u0103rei comunit\u0103\u021bi urbane se afl\u0103 o administra\u021bie local\u0103 cu un rol esen\u021bial: acela de a crea&nbsp;<strong>condi\u021bii pentru coeziune social\u0103, echitate \u0219i dezvoltare sustenabil\u0103<\/strong>. \u00centreprinderile sociale, prin natura lor, ofer\u0103 exact aceste beneficii \u2013 dar au nevoie de&nbsp;<strong>sprijin activ, direc\u021bionat \u0219i inteligent<\/strong>&nbsp;din partea autorit\u0103\u021bilor locale pentru a func\u021biona \u0219i a genera impact real.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Campania noastr\u0103 \u00ee\u0219i propune s\u0103 mobilizeze prim\u0103riile din ora\u0219ele mici \u0219i medii pentru a deveni&nbsp;<strong>parteneri-cheie ai \u00eentreprinderilor sociale<\/strong>, nu doar din convingere moral\u0103, ci \u0219i din&nbsp;<strong>responsabilitate strategic\u0103<\/strong>. Pentru c\u0103 dezvoltarea durabil\u0103 nu se face cu solu\u021bii scumpe \u0219i de import \u2013 ci&nbsp;<strong>din interior, cu resurse locale, oameni implica\u021bi \u0219i parteneriate de \u00eencredere<\/strong>.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>De ce s\u0103 colaboreze o prim\u0103rie cu SES-uri?<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">\u00centreprinderile sociale:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>creeaz\u0103&nbsp;<strong>locuri de munc\u0103 pentru persoane vulnerabile<\/strong>;<\/li>\n\n\n\n<li>ofer\u0103&nbsp;<strong>servicii de interes public<\/strong>&nbsp;(cur\u0103\u021benie, catering, transport, educa\u021bie, activit\u0103\u021bi recreative);<\/li>\n\n\n\n<li>transform\u0103&nbsp;<strong>spa\u021bii nefolosite \u00een huburi productive<\/strong>;<\/li>\n\n\n\n<li>contribuie la&nbsp;<strong>digitalizarea administra\u021biei<\/strong>, educa\u021bie ecologic\u0103 \u0219i reducerea s\u0103r\u0103ciei;<\/li>\n\n\n\n<li><strong>men\u021bin atestatul de \u00eentreprindere social\u0103 doar dac\u0103 sunt implicate \u00een proiecte de impact<\/strong>, iar prim\u0103riile sunt partenerul ideal pentru acestea.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru ca \u00eentreprinderile sociale s\u0103 \u00ee\u0219i \u00eendeplineasc\u0103 misiunea \u00een comunitate, prim\u0103riile trebuie s\u0103 joace un rol proactiv. Nu este vorba despre sprijin financiar direct, ci despre crearea unui cadru favorabil pentru func\u021bionare, parteneriat \u0219i dezvoltare. Cinci direc\u021bii de interven\u021bie sunt esen\u021biale:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00cen primul r\u00e2nd<\/strong>, autorit\u0103\u021bile locale pot utiliza prevederile legale care permit&nbsp;<strong>achizi\u021bii publice rezervate<\/strong>&nbsp;\u00eentreprinderilor sociale. Domenii precum alimenta\u021bia public\u0103, \u00eentre\u021binerea spa\u021biilor verzi, cur\u0103\u021benia urban\u0103, organizarea de evenimente sau transportul local pot fi contractate c\u0103tre SES-uri, dac\u0103 sunt \u00eendeplinite condi\u021biile legale. Mai mult, prim\u0103riile pot introduce \u00een documenta\u021biile de atribuire&nbsp;<strong>criterii sociale \u0219i de mediu<\/strong>&nbsp;\u2013 precum angajarea de persoane vulnerabile, reducerea de\u0219eurilor sau utilizarea de materiale reciclabile \u2013 care s\u0103 \u00eencurajeze participarea SES-urilor la proceduri publice.<\/li>\n\n\n\n<li><strong>\u00cen al doilea r\u00e2nd<\/strong>, sprijinul logistic \u0219i&nbsp;<strong>accesul la spa\u021bii<\/strong>&nbsp;pot face diferen\u021ba dintre o \u00eentreprindere social\u0103 func\u021bional\u0103 \u0219i una blocat\u0103 de lipsa infrastructurii. Spa\u021biile neutilizate aflate \u00een patrimoniul public pot fi puse la dispozi\u021bia SES-urilor \u00een regim de parteneriat sau chirie preferen\u021bial\u0103. Astfel pot fi create&nbsp;<strong>huburi sociale, brut\u0103rii comunitare, ateliere de recondi\u021bionare sau spa\u021bii multifunc\u021bionale<\/strong>, \u00een care s\u0103 fie angajate persoane din categorii vulnerabile. De asemenea, terenurile disponibile pot fi alocate pentru activit\u0103\u021bi productive \u2013 de la gr\u0103din\u0103rit urban \u0219i reciclare, p\u00e2n\u0103 la me\u0219te\u0219uguri sau activit\u0103\u021bi educa\u021bionale.<\/li>\n\n\n\n<li><strong>\u00cen al treilea r\u00e2nd<\/strong>, prim\u0103riile pot co-organiza cu SES-uri&nbsp;<strong>evenimente publice, campanii de informare, t\u00e2rguri locale, pie\u021be sociale \u0219i festivaluri tematice<\/strong>, care s\u0103 stimuleze interac\u021biunea direct\u0103 \u00eentre \u00eentreprinderile sociale \u0219i cet\u0103\u021beni. Mai mult, SES-urile pot fi implicate direct \u00een&nbsp;<strong>elaborarea \u0219i implementarea strategiilor locale<\/strong>, inclusiv \u00een planuri de dezvoltare urban\u0103, ini\u021biative ecologice sau ac\u021biuni de incluziune \u0219i educa\u021bie civic\u0103 \u2013 asigur\u00e2nd o viziune integrat\u0103 \u0219i participativ\u0103.<\/li>\n\n\n\n<li><strong>\u00cen al patrulea r\u00e2nd<\/strong>, autorit\u0103\u021bile locale pot facilita accesul SES-urilor la&nbsp;<strong>finan\u021b\u0103ri nerambursabile<\/strong>, prin emiterea de scrisori de sus\u021binere, asumarea rolului de partener oficial sau prin identificarea de nevoi concrete din comunitate care pot fi rezolvate prin solu\u021bii sociale. \u00cen unele cazuri, prim\u0103ria poate deveni parte a unui&nbsp;<strong>consor\u021biu local<\/strong>&nbsp;\u2013 public-social \u2013 care aplic\u0103 la proiecte europene sau na\u021bionale, cu \u0219anse sporite de reu\u0219it\u0103 datorit\u0103 parteneriatului.<\/li>\n\n\n\n<li><strong>\u00cen fine<\/strong>, promovarea activ\u0103 a \u00eentreprinderilor sociale este o form\u0103 de sprijin esen\u021bial\u0103 \u0219i adesea neglijat\u0103. SES-urile pot fi listate pe site-ul prim\u0103riei, integrate \u00een&nbsp;<strong>ghiduri de servicii locale pentru cet\u0103\u021beni \u0219i institu\u021bii<\/strong>, sau promovate prin campanii media locale, comunicate de pres\u0103 \u0219i post\u0103ri pe re\u021belele sociale ale administra\u021biei. Aceast\u0103 vizibilitate cre\u0219te \u00eencrederea publicului \u0219i poate atrage parteneri priva\u021bi sau voluntari dispu\u0219i s\u0103 se implice.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">Exemple de colaborare pe coduri CAEN (din proiectele SES urbane)<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>5610<\/strong>&nbsp;\u2013 restaurante sociale\/cantine pentru grupuri vulnerabile<\/li>\n\n\n\n<li><strong>1071<\/strong>&nbsp;\u2013 brut\u0103rii sociale care furnizeaz\u0103 hran\u0103 c\u0103tre centre sociale<\/li>\n\n\n\n<li><strong>4312, 2511<\/strong>&nbsp;\u2013 amenaj\u0103ri urbane, mobilier stradal, \u00eentre\u021binere locuin\u021be sociale<\/li>\n\n\n\n<li><strong>9329, 9002, 8230<\/strong>&nbsp;\u2013 evenimente comunitare, tabere pentru copii, ateliere artistice<\/li>\n\n\n\n<li><strong>7022, 6201<\/strong>&nbsp;\u2013 digitalizare, campanii video \u0219i design pentru comunicarea institu\u021bional\u0103<\/li>\n\n\n\n<li><strong>8692, 8693<\/strong>&nbsp;\u2013 consiliere psiho-social\u0103 pentru v\u00e2rstnici, tineri \u0219i persoane singure<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">Ce c\u00e2\u0219tig\u0103 prim\u0103ria?<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Servicii locale de calitate, la costuri transparente<\/li>\n\n\n\n<li>Valoare ad\u0103ugat\u0103 social\u0103 \u0219i ecologic\u0103 la bugetele deja alocate<\/li>\n\n\n\n<li>Credibilitate crescut\u0103 \u00een fa\u021ba finan\u021batorilor \u0219i cet\u0103\u021benilor<\/li>\n\n\n\n<li>Implementarea real\u0103 a principiilor TSPO:&nbsp;<strong>incluziune, echitate, dezvoltare durabil\u0103<\/strong><\/li>\n\n\n\n<li><strong>O comunitate mai unit\u0103, mai func\u021bional\u0103, mai rezilient\u0103<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Prim\u0103riile nu trebuie s\u0103 \u201ecreeze\u201d economie social\u0103 \u2013 ea exist\u0103 deja. Ce pot face \u00eens\u0103 este&nbsp;<strong>s\u0103 o activeze, s\u0103 o recunoasc\u0103 \u0219i s\u0103 o valorifice strategic<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cu viziune, curaj administrativ \u0219i parteneriate bine calibrate, orice prim\u0103rie poate deveni motorul unei&nbsp;<strong>transform\u0103ri durabile<\/strong>: una \u00een care economia serve\u0219te comunitatea, iar oamenii devin parte din solu\u021bie, nu doar din problem\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen centrul fiec\u0103rei comunit\u0103\u021bi urbane se afl\u0103 o administra\u021bie local\u0103 cu un rol esen\u021bial: acela de a crea&nbsp;condi\u021bii pentru coeziune social\u0103, echitate \u0219i dezvoltare sustenabil\u0103. \u00centreprinderile sociale, prin natura lor, ofer\u0103 exact aceste beneficii \u2013 dar au nevoie de&nbsp;sprijin activ, direc\u021bionat \u0219i inteligent&nbsp;din partea autorit\u0103\u021bilor locale pentru a func\u021biona \u0219i a genera impact real. Campania [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":524,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/adds.ro\/socialhub\/wp-json\/wp\/v2\/posts\/522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adds.ro\/socialhub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adds.ro\/socialhub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adds.ro\/socialhub\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adds.ro\/socialhub\/wp-json\/wp\/v2\/comments?post=522"}],"version-history":[{"count":3,"href":"https:\/\/adds.ro\/socialhub\/wp-json\/wp\/v2\/posts\/522\/revisions"}],"predecessor-version":[{"id":541,"href":"https:\/\/adds.ro\/socialhub\/wp-json\/wp\/v2\/posts\/522\/revisions\/541"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adds.ro\/socialhub\/wp-json\/wp\/v2\/media\/524"}],"wp:attachment":[{"href":"https:\/\/adds.ro\/socialhub\/wp-json\/wp\/v2\/media?parent=522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adds.ro\/socialhub\/wp-json\/wp\/v2\/categories?post=522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adds.ro\/socialhub\/wp-json\/wp\/v2\/tags?post=522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}