{"id":349,"date":"2025-03-11T13:40:00","date_gmt":"2025-03-11T13:40:00","guid":{"rendered":"https:\/\/adds.ro\/socialbizz\/?p=349"},"modified":"2025-04-07T13:07:31","modified_gmt":"2025-04-07T13:07:31","slug":"co-creare-cu-beneficiarii","status":"publish","type":"post","link":"https:\/\/adds.ro\/socialbizz\/2025\/03\/11\/co-creare-cu-beneficiarii\/","title":{"rendered":"CO-CREARE CU BENEFICIARII"},"content":{"rendered":"\n

DE CE INCLUZIUNEA REAL\u0102 \u00ceNSEAMN\u0102 PARTICIPARE ACTIV\u0102, NU DOAR SPRIJIN<\/strong><\/h2>\n\n\n\n

Prea des, incluziunea este \u00een\u021beleas\u0103 ca o form\u0103 elegant\u0103 de asisten\u021b\u0103:<\/p>\n\n\n\n

\u201eHai s\u0103 ajut\u0103m \u0219i noi pe cineva.\u201d
\u201eOferim sprijin grupurilor vulnerabile.\u201d<\/p>\n\n\n\n

Dar incluziunea adev\u0103rat\u0103 nu este despre a ajuta \u201epe cineva\u201d. Este despre a construi \u00eempreun\u0103 cu acel cineva<\/strong>.<\/p>\n\n\n\n

Este diferen\u021ba dintre: \u274c \u201ePentru ei\u201d
\u2705 \u201e\u00cempreun\u0103 cu ei\u201d<\/p>\n\n\n\n

\u00centr-o \u00eentreprindere social\u0103 urban\u0103, beneficiarii nu trebuie s\u0103 fie doar \u201eangaja\u021bi\u201d sau \u201epublic \u021bint\u0103\u201d.
Ei pot deveni co-autori ai modelului de afacere<\/strong>, ai impactului \u0219i ai sensului.<\/p>\n\n\n\n

DE CE S\u0102 CO-CRE\u0102M?<\/strong><\/h3>\n\n\n\n

Pentru c\u0103: \u2714\ufe0f Beneficiarii au expertiza tr\u0103irii reale a problemei
\u2714\ufe0f Au idei \u0219i solu\u021bii valoroase din experien\u021ba lor
\u2714\ufe0f Se simt implica\u021bi, nu doar \u201ebeneficia\u021bi\u201d
\u2714\ufe0f Cre\u0219te loialitatea, motiva\u021bia, implicarea
\u2714\ufe0f Se creeaz\u0103 respect reciproc, nu dependen\u021b\u0103<\/p>\n\n\n\n

O persoan\u0103 inclus\u0103 \u00eentr-un proces este mult mai probabil s\u0103-l sus\u021bin\u0103 \u0219i s\u0103-l protejeze.<\/p>\n\n\n\n

DIFEREN\u021aA DINTRE SPRIJIN \u0218I CO-CREARE<\/strong><\/h3>\n\n\n\n
Sprijin (model clasic)<\/strong><\/td>Co-creare (model SES autentic)<\/strong><\/td><\/tr><\/thead>
Oferim ceva \u201epentru ei\u201d<\/td>Construim \u201e\u00eempreun\u0103 cu ei\u201d<\/td><\/tr>
Deciziile vin de sus \u00een jos<\/td>Beneficiarii particip\u0103 activ<\/td><\/tr>
Accent pe nevoi<\/td>Accent pe poten\u021bial<\/td><\/tr>
Oferi solu\u021bii gata f\u0103cute<\/td>G\u0103se\u0219ti solu\u021bii cu ei, nu pentru ei<\/td><\/tr>
Ei \u201eprimesc\u201d<\/td>Ei creeaz\u0103, influen\u021beaz\u0103, modeleaz\u0103<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

CUM PRACTICI CO-CREAREA \u00ceNTR-O SES URBAN\u0102?<\/strong><\/h3>\n\n\n\n

\ud83d\udccd La nivel de idee:<\/strong><\/p>\n\n\n\n

    \n
  • Organizeaz\u0103 un grup de discu\u021bii cu beneficiarii despre ce \u0219i-ar dori<\/li>\n\n\n\n
  • \u00centreab\u0103:\u00a0\u201eCe nu exist\u0103 \u00een ora\u0219ul nostru \u0219i ar fi util pentru voi?\u201d<\/em><\/li>\n<\/ul>\n\n\n\n

    \ud83d\udccd La nivel de func\u021bionare:<\/strong><\/p>\n\n\n\n

      \n
    • Creeaz\u0103 un \u201econsiliu al beneficiarilor\u201d care se \u00eent\u00e2lne\u0219te lunar<\/li>\n\n\n\n
    • Propune un sistem de feedback real \u2013 nu doar o formalitate<\/li>\n<\/ul>\n\n\n\n

      \ud83d\udccd La nivel de produs\/serviciu:<\/strong><\/p>\n\n\n\n

        \n
      • Testeaz\u0103 prototipuri cu beneficiarii<\/li>\n\n\n\n
      • Invit\u0103-i s\u0103 creeze con\u021binut (ex: logo, slogan, decor)<\/li>\n<\/ul>\n\n\n\n

        \ud83d\udccd La nivel de cultur\u0103 organiza\u021bional\u0103:<\/strong><\/p>\n\n\n\n

          \n
        • Include coduri de valori scrise \u00eempreun\u0103<\/li>\n\n\n\n
        • Recunoa\u0219te public meritele \u0219i ideile venite de la ei<\/li>\n<\/ul>\n\n\n\n

          BENEFICIILE PE TERMEN LUNG<\/strong><\/h3>\n\n\n\n

          \u2714\ufe0f SES-ul t\u0103u devine un organism viu<\/strong>, nu un sistem rigid
          \u2714\ufe0f Beneficiarii devin ambasadori ai misiunii<\/strong> tale
          \u2714\ufe0f Eviti paternalismul \u0219i construie\u0219ti respect real
          \u2714\ufe0f SES-ul devine un spa\u021biu de apartenen\u021b\u0103, nu doar de munc\u0103<\/strong><\/p>\n\n\n\n

          POSIBILE PROVOC\u0102RI<\/strong><\/h3>\n\n\n\n

          \ud83d\udccc \u201eNu vor vrea s\u0103 se implice.\u201d<\/em>
          \u2192 Posibil. Dar \u00eentreab\u0103. Ofer\u0103 spa\u021biu. Nu presupune.<\/p>\n\n\n\n

          \ud83d\udccc \u201eNu au competen\u021be.\u201d<\/em>
          \u2192 Co-crearea nu cere diplome. Cere curiozitate \u0219i deschidere<\/strong>.<\/p>\n\n\n\n

          \ud83d\udccc \u201e\u00cencetine\u0219te procesele.\u201d<\/em>
          \u2192 Da, dar le face mai solide, umane \u0219i sustenabile.<\/p>\n\n\n\n

          REFLEC\u021aIE PRACTIC\u0102<\/strong><\/h3>\n\n\n\n

          \ud83d\udd0e G\u00e2nde\u0219te-te la activitatea ta viitoare de SES:<\/p>\n\n\n\n

          Ce decizie important\u0103 ai luat f\u0103r\u0103 s\u0103 consul\u021bi beneficiarii?<\/strong>
          Ce spa\u021biu po\u021bi crea pentru ca ei s\u0103 contribuie?<\/strong>
          Cum te sim\u021bi tu cu ideea de \u201ecedare\u201d a unei p\u0103r\u021bi din control?<\/strong><\/p>\n\n\n\n

          \ud83d\udca1 R\u0103spunsurile tale \u00ee\u021bi arat\u0103 exact de unde po\u021bi \u00eencepe.<\/p>\n\n\n\n

          \u00ceN LOC DE \u00ceNCHEIERE<\/strong><\/h3>\n\n\n\n

          Adev\u0103rata incluziune nu \u00eenseamn\u0103 s\u0103 invi\u021bi pe cineva la mas\u0103.
          \u00censeamn\u0103 s\u0103-l rogi s\u0103 aleag\u0103 muzica, s\u0103 pun\u0103 masa cu tine \u0219i s\u0103 decid\u0103 ce g\u0103ti\u021bi \u00eempreun\u0103.<\/p>\n\n\n\n

          SES-ul t\u0103u poate deveni acel loc \u00een care beneficiarii devin parteneri, creatori, lideri<\/strong>.
          Nu e doar un gest frumos. Este o alegere strategic\u0103. \u0218i una profund uman\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"

          DE CE INCLUZIUNEA REAL\u0102 \u00ceNSEAMN\u0102 PARTICIPARE ACTIV\u0102, NU DOAR SPRIJIN Prea des, incluziunea este \u00een\u021beleas\u0103 ca o form\u0103 elegant\u0103 de asisten\u021b\u0103: \u201eHai s\u0103 ajut\u0103m \u0219i noi pe cineva.\u201d\u201eOferim sprijin grupurilor vulnerabile.\u201d Dar incluziunea adev\u0103rat\u0103 nu este despre a ajuta \u201epe cineva\u201d. Este despre a construi \u00eempreun\u0103 cu acel cineva. Este diferen\u021ba dintre: \u274c \u201ePentru ei\u201d\u2705 \u201e\u00cempreun\u0103 […]<\/p>\n","protected":false},"author":1,"featured_media":374,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articole"],"_links":{"self":[{"href":"https:\/\/adds.ro\/socialbizz\/wp-json\/wp\/v2\/posts\/349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adds.ro\/socialbizz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adds.ro\/socialbizz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adds.ro\/socialbizz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adds.ro\/socialbizz\/wp-json\/wp\/v2\/comments?post=349"}],"version-history":[{"count":1,"href":"https:\/\/adds.ro\/socialbizz\/wp-json\/wp\/v2\/posts\/349\/revisions"}],"predecessor-version":[{"id":350,"href":"https:\/\/adds.ro\/socialbizz\/wp-json\/wp\/v2\/posts\/349\/revisions\/350"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adds.ro\/socialbizz\/wp-json\/wp\/v2\/media\/374"}],"wp:attachment":[{"href":"https:\/\/adds.ro\/socialbizz\/wp-json\/wp\/v2\/media?parent=349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adds.ro\/socialbizz\/wp-json\/wp\/v2\/categories?post=349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adds.ro\/socialbizz\/wp-json\/wp\/v2\/tags?post=349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}