{"id":338,"date":"2025-02-27T13:08:35","date_gmt":"2025-02-27T13:08:35","guid":{"rendered":"https:\/\/adds.ro\/socialbizz\/?p=338"},"modified":"2025-04-07T11:29:48","modified_gmt":"2025-04-07T11:29:48","slug":"teme-orizontale-si-valori","status":"publish","type":"post","link":"https:\/\/adds.ro\/socialbizz\/2025\/02\/27\/teme-orizontale-si-valori\/","title":{"rendered":"TEME ORIZONTALE \u0218I VALORI"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">CUM LE INTEGREZI CU SENS \u00ceN AFACEREA TA SOCIAL\u0102 URBAN\u0102<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Temele orizontale sunt mai mult dec\u00e2t un \u201ecapitol obligatoriu\u201d \u00eentr-un plan de afaceri. Sunt&nbsp;<strong>valorile fundamentale<\/strong>&nbsp;care asigur\u0103 c\u0103 o \u00eentreprindere social\u0103 urban\u0103 nu doar func\u021bioneaz\u0103, ci contribuie la o societate echitabil\u0103, durabil\u0103 \u0219i incluziv\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acest ghid este un sprijin pentru tine, antreprenorul social aflat \u00een formare, pentru a&nbsp;<strong>\u00een\u021belege, integra \u0219i sus\u021bine cu integritate<\/strong>&nbsp;aceste principii \u00een activitatea ta concret\u0103.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>CE SUNT TEMELE ORIZONTALE?<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Temele orizontale sunt principii generale promovate \u00een toate proiectele finan\u021bate din fonduri europene. Ele urm\u0103resc:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714\ufe0f respectarea drepturilor fundamentale ale omului<br>\u2714\ufe0f protejarea mediului \u0219i a resurselor naturale<br>\u2714\ufe0f promovarea incluziunii sociale<br>\u2714\ufe0f garantarea accesului echitabil la oportunit\u0103\u021bi<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>DE CE SUNT IMPORTANTE \u00ceN \u00ceNTREPRINDERILE SOCIALE?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00centreprinderile sociale nu sunt doar \u201efirme cu un scop bun\u201d. Sunt actori-cheie \u00een construirea unei societ\u0103\u021bi responsabile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udca1 \u00cen SES, temele orizontale devin&nbsp;<strong>repere morale, sociale \u0219i opera\u021bionale<\/strong>. Ele definesc:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>cum angajezi<\/li>\n\n\n\n<li>cum produci<\/li>\n\n\n\n<li>cui te adresezi<\/li>\n\n\n\n<li>cum comunici<\/li>\n\n\n\n<li>cum \u00ee\u021bi asumi responsabilitatea fa\u021b\u0103 de comunitate \u0219i mediu<\/li>\n\n\n\n<li><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>CUM INTEGREZI CONCRET FIECARE TEM\u0102 ORIZONTAL\u0102<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Egalitate de \u0219anse \u0219i tratament egal<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udcd8&nbsp;<strong>Defini\u021bie:<\/strong>&nbsp;Toate persoanele trebuie s\u0103 aib\u0103 acces egal la oportunit\u0103\u021bi, indiferent de gen, etnie, v\u00e2rst\u0103, dizabilitate, religie, orientare sexual\u0103, statut social etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc&nbsp;<strong>Ce presupune \u00een SES:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>egalitate \u00een recrutare, promovare, formare<\/li>\n\n\n\n<li>eliminarea discrimin\u0103rii subtile sau structurale<\/li>\n\n\n\n<li>adaptarea proceselor pentru incluziune<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccd&nbsp;<strong>Exemple practice:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Redactarea de anun\u021buri de angajare incluzive<\/li>\n\n\n\n<li>Acordarea de \u0219anse egale \u00een procesul de selec\u021bie (f\u0103r\u0103 biasuri)<\/li>\n\n\n\n<li>Asigurarea de mentorat pentru persoane subreprezentate<\/li>\n\n\n\n<li>Politic\u0103 intern\u0103 de toleran\u021b\u0103 zero fa\u021b\u0103 de discriminare etc.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nediscriminare<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udcd8&nbsp;<strong>Defini\u021bie:<\/strong>&nbsp;Interzicerea oric\u0103rei diferen\u021bieri, excluderi sau restric\u021bion\u0103ri nejustificate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc&nbsp;<strong>Ce presupune \u00een SES:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tratarea echitabil\u0103 a tuturor angaja\u021bilor \u0219i beneficiarilor<\/li>\n\n\n\n<li>Acces egal la beneficiile organiza\u021biei<\/li>\n\n\n\n<li>Raportare clar\u0103 \u0219i corect\u0103 a oric\u0103rei situa\u021bii discriminatorii<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccd&nbsp;<strong>Exemple practice:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cod de conduit\u0103 intern privind respectul \u00eentre colegi<\/li>\n\n\n\n<li>Proceduri de sesizare \u0219i solu\u021bionare a comportamentului discriminatoriu<\/li>\n\n\n\n<li>Afi\u0219area valorilor SES \u00een spa\u021biile publice de lucru<\/li>\n\n\n\n<li>Sensibilizarea echipei prin sesiuni de formare etc.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Accesibilitate pentru persoane cu dizabilit\u0103\u021bi<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udcd8&nbsp;<strong>Defini\u021bie:<\/strong>&nbsp;Oferirea de acces egal \u0219i demn la infrastructur\u0103, informa\u021bii, produse, servicii \u0219i procese.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc&nbsp;<strong>Ce presupune \u00een SES:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Adaptarea spa\u021biilor, proceselor \u0219i tehnologiei<\/li>\n\n\n\n<li>Asigurarea particip\u0103rii active a persoanelor cu dizabilit\u0103\u021bi<\/li>\n\n\n\n<li>Evitarea barierelor fizice, digitale \u0219i cognitive<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccd&nbsp;<strong>Exemple practice:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ramp\u0103 de acces \u0219i toalet\u0103 adaptat\u0103 \u00een sediu<\/li>\n\n\n\n<li>Site web accesibil (fonturi mari, contrast bun, navigare u\u0219oar\u0103)<\/li>\n\n\n\n<li>Materiale \u00een limbaj simplificat sau audio<\/li>\n\n\n\n<li>Personal instruit s\u0103 rela\u021bioneze empatic cu persoane cu dizabilit\u0103\u021bi etc.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dezvoltare durabil\u0103<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udcd8&nbsp;<strong>Defini\u021bie:<\/strong>&nbsp;Satisfacerea nevoilor prezente f\u0103r\u0103 a compromite capacitatea genera\u021biilor viitoare de a-\u0219i satisface propriile nevoi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc&nbsp;<strong>Ce presupune \u00een SES:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Practici economice, sociale \u0219i ecologice responsabile<\/li>\n\n\n\n<li>Eficien\u021b\u0103 energetic\u0103, reducerea risipei<\/li>\n\n\n\n<li>Implicare \u00een educa\u021bia pentru sustenabilitate<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccd&nbsp;<strong>Exemple practice:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Colectare separat\u0103 a de\u0219eurilor<\/li>\n\n\n\n<li>Utilizarea produselor locale, organice, reciclabile<\/li>\n\n\n\n<li>Reducerea consumului de plastic de unic\u0103 folosin\u021b\u0103<\/li>\n\n\n\n<li>Campanii educa\u021bionale \u00een comunitate etc.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>DNSH \u2013 Do No Significant Harm<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udcd8&nbsp;<strong>Defini\u021bie:<\/strong>&nbsp;Activitatea \u00eentreprinderii nu trebuie s\u0103 cauzeze daune semnificative mediului \u00eenconjur\u0103tor, conform celor 6 obiective de mediu ale UE.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc&nbsp;<strong>Ce presupune \u00een SES:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analiza impactului ecologic \u00eenainte de lansare<\/li>\n\n\n\n<li>Luarea de m\u0103suri pentru a preveni poluarea, risipa sau deteriorarea biodiversit\u0103\u021bii<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccd&nbsp;<strong>Exemple practice:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Achizi\u021bionarea de echipamente eficiente energetic<\/li>\n\n\n\n<li>Limitarea emisiilor \u0219i poluan\u021bilor \u00een produc\u021bie<\/li>\n\n\n\n<li>Alegerea partenerilor care respect\u0103 norme ecologice<\/li>\n\n\n\n<li>Refuzul de a externaliza procese d\u0103un\u0103toare \u00een mod indirect etc.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Economie verde \u0219i digital\u0103 responsabil\u0103<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udcd8&nbsp;<strong>Defini\u021bie:<\/strong>&nbsp;Promovarea tranzi\u021biei c\u0103tre o economie care protejeaz\u0103 mediul \u0219i valorific\u0103 tehnologiile digitale \u00een mod etic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc&nbsp;<strong>Ce presupune \u00een SES:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Digitalizarea proceselor pentru eficien\u021b\u0103 \u0219i accesibilitate<\/li>\n\n\n\n<li>Minim\u0103 amprent\u0103 ecologic\u0103 \u00een procesele digitale<\/li>\n\n\n\n<li>Educa\u021bie digital\u0103 pentru beneficiari<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccd&nbsp;<strong>Exemple practice:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Folosirea semn\u0103turii electronice, cloud \u0219i facturare electronic\u0103<\/li>\n\n\n\n<li>Trecerea de la print la materiale digitale prietenoase cu mediul<\/li>\n\n\n\n<li>Ateliere de competen\u021be digitale pentru persoane vulnerabile<\/li>\n\n\n\n<li>Colaborare cu firme IT responsabile etc.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>CUM INCLUZI ACESTE TEME \u00ceN PLANUL DE AFACERI?<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd38 Ai grij\u0103 ca sec\u021biunea dedicat\u0103 temelor orizontale:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>s\u0103 nu fie general\u0103, ci ancorat\u0103 \u00een realitate<\/li>\n\n\n\n<li>s\u0103 arate\u00a0<strong>ac\u021biuni concrete<\/strong>, nu doar inten\u021bii<\/li>\n\n\n\n<li>s\u0103 includ\u0103 metode de\u00a0<strong>monitorizare \u0219i evaluare<\/strong>\u00a0(ex. chestionare, feedback, audit intern)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 Po\u021bi crea \u0219i un&nbsp;<strong>tabel-resurs\u0103<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><td><strong>Tem\u0103 orizontal\u0103<\/strong><\/td><td><strong>Ce facem concret<\/strong><\/td><td><strong>Cine se ocup\u0103<\/strong><\/td><td><strong>Cum m\u0103sur\u0103m impactul<\/strong><\/td><\/tr><\/thead><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>VALORILE \u00ceNTREPRINDERII TALE \u2013 NUCLEUL IDENTIT\u0102\u021aII<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83c\udf31 Valorile nu se copiaz\u0103 din c\u0103r\u021bi. Se tr\u0103iesc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd11 \u00centreab\u0103-te:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ce nu sunt dispus s\u0103 sacrific?<\/li>\n\n\n\n<li>Ce vreau s\u0103 transmit \u00een fiecare interac\u021biune?<\/li>\n\n\n\n<li>Cum pot ghida echipa prin aceste valori?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccd Exemple de valori \u00een SES:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Respect \u0219i empatie etc.<\/li>\n\n\n\n<li>Demnitate<\/li>\n\n\n\n<li>Cooperare<\/li>\n\n\n\n<li>Grij\u0103 fa\u021b\u0103 de mediu<\/li>\n\n\n\n<li>Claritate \u0219i onestitate<\/li>\n\n\n\n<li>Participare<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>\u00ceN LOC DE \u00ceNCHEIERE<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nu po\u021bi construi o \u00eentreprindere social\u0103 sustenabil\u0103 f\u0103r\u0103 s\u0103 \u00ee\u021bi clarifici valorile.<br>Nu po\u021bi vorbi de \u201eschimbare \u00een bine\u201d dac\u0103 ignori temele orizontale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acest ghid este \u00eenceputul. Continuarea o scrii tu \u2013&nbsp;<strong>prin deciziile tale zilnice, prin modul \u00een care incluzi, respec\u021bi \u0219i construie\u0219ti.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Construie\u0219te o SES care nu doar func\u021bioneaz\u0103, ci inspir\u0103.<br>\ud83d\udccc Cu valori. Cu viziune. Cu impact.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CUM LE INTEGREZI CU SENS \u00ceN AFACEREA TA SOCIAL\u0102 URBAN\u0102 Temele orizontale sunt mai mult dec\u00e2t un \u201ecapitol obligatoriu\u201d \u00eentr-un plan de afaceri. Sunt&nbsp;valorile fundamentale&nbsp;care asigur\u0103 c\u0103 o \u00eentreprindere social\u0103 urban\u0103 nu doar func\u021bioneaz\u0103, ci contribuie la o societate echitabil\u0103, durabil\u0103 \u0219i incluziv\u0103. Acest ghid este un sprijin pentru tine, antreprenorul social aflat \u00een formare, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":370,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articole"],"_links":{"self":[{"href":"https:\/\/adds.ro\/socialbizz\/wp-json\/wp\/v2\/posts\/338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adds.ro\/socialbizz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adds.ro\/socialbizz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adds.ro\/socialbizz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adds.ro\/socialbizz\/wp-json\/wp\/v2\/comments?post=338"}],"version-history":[{"count":1,"href":"https:\/\/adds.ro\/socialbizz\/wp-json\/wp\/v2\/posts\/338\/revisions"}],"predecessor-version":[{"id":339,"href":"https:\/\/adds.ro\/socialbizz\/wp-json\/wp\/v2\/posts\/338\/revisions\/339"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adds.ro\/socialbizz\/wp-json\/wp\/v2\/media\/370"}],"wp:attachment":[{"href":"https:\/\/adds.ro\/socialbizz\/wp-json\/wp\/v2\/media?parent=338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adds.ro\/socialbizz\/wp-json\/wp\/v2\/categories?post=338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adds.ro\/socialbizz\/wp-json\/wp\/v2\/tags?post=338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}